Custom motorcycles

Some motorcycle manufacturers, such as Harley-Davidson and Honda, include the word "custom" as part of a model name.
 

In the 1960s, custom artisans like Arlen Ness and Ben Hardy created new styles of custom bikes, the chopper. In the 1990s and early 2000s, very expensive customs such as those built by Orange County Choppers, Jesse James's West Coast Choppers, Roger Goldammer became fashionable status symbols.